The main goal of a consumer facing website is to create a fun, engaging online experience that helps your consumers interact with your product. This is a challenge for people who have come from the business world. The three questions that you need to ask yourself when considering how you make good consumer focused web site are
- What is the structure of the production environment?
- What environments do I need to enable change?
- Who will be using each environment?
This diagram shows what I feel is a good set of environments for a basic site.